Losing weight isn't actually difficult. What is difficult is facing the reasons you have gained weight & sticking to a process that works for you. Managing our time & our emotions around the 'tasks' we need to stick with to get results is the true problem at hand. 

People mistake 'going on a diet' as a punishment, and the reward being going back to how you were eating before. This creates the yo-yo effect.

A Nutritionist has specialized training in all things related to nutrition, diet & food for different life cycles (pregnancy, old age, etc.) A Nutrition Coach incorporates this training with your lifestyle factors (stress, ailments,) nutritional habits, eating blueprints from childhood, food education & your wellbeing as a whole.

Trying to 'have a diet' is a problem in itself. It's better to find a long term, sustainable nutrition plan that you love & enjoy & is easy to keep until you reach your goal. Then make slight alterations to your nutrition plan so you can now maintain the body you love. Getting to know your body & the foods that nourish it is a process that can't be 'hacked.' 

In the Pretty Aggressive program I teach clients how to create their own meal plans & find recipes that work for them. Its important for clients to develop critical thinking skills & agency over their nutrition. Providing recipes & preset meal plans doesn't teach clients how to do this for themselves in the long term. Personal food selection encourages personal taste development.